At a glance
- •Client: Wise, the global money platform, celebrating its Nasdaq listing.
- •Event: a brand activation in Times Square at the Nasdaq MarketSite, produced by IDEKO Productions.
- •Maker: Panda Patches, a US custom patch manufacturer.
- •Product: 16,000 custom patches in multiple die-cut designs, in Wise's signature green.
- •Timeline: first enquiry April 21, mockups approved April 24, all 16,000 delivered by May 4, under two weeks.
- •Use: giveaway patches handed to the crowd at the opening-bell activation.
Congratulations, Wise
First, the part that matters most: congratulations to Wise on going public. Taking a company from a London startup to the Nasdaq opening bell is a milestone very few teams ever reach, and we were genuinely proud that custom patches from Panda Patches were part of how Wise marked the day.
The moment in Times Square
Wise celebrated its Nasdaq listing with a full brand activation in Times Square at the Nasdaq MarketSite, produced by IDEKO Productions. Brand-green ran through everything, from the billboards to a giveaway for the crowd gathered for the opening bell. The patches were part of that giveaway, going out alongside the rest of the Wise-green merch.
The brief: brand-exact, at scale, on a fixed date
For the giveaway, Wise needed patches that matched their brand exactly, at event scale, and ready before a date that could not move. An opening bell does not wait on a production queue. That meant the artwork had to be right the first time, the color had to be true Wise green, and several thousand finished patches had to arrive before the event, not after it.
What we delivered: 16,000 custom patches
Panda Patches delivered 16,000 custom patches across multiple Wise designs in the brand's signature green, in custom die-cut shapes made for the giveaway, with backing that presses straight onto a hat, jacket, or tote.
Like every Panda Patches order, each design went out as a digital mockup first and only moved into production once Wise approved it, so nothing was made until the brand signed off on the artwork and the color.
Sixteen thousand patches in under two weeks
The timeline was tight. Wise's first enquiry came in on April 21. Mockups went back and forth, and final approval landed on April 24. From there, all 16,000 patches were delivered by May 4, the date they had to be ready. Enquiry to doorstep in under two weeks, with the brand approving every design before a single patch was made.
On the day
The patches went into Wise's green giveaway bags in Times Square, in the hands of the crowd celebrating the listing. A publicly-listed global brand, on one of its biggest days, trusted Panda Patches to deliver brand-exact quality at scale, on a deadline that could not slip. That is the same standard we hold whether an order is 5 patches or, like this one, 16,000.
